Joe joins Avellino from Novartis, where he led the Market Development organization to record growth for their dry-eye product, Xiidra. Joe has over 25 years of experience and played key roles in large, mid-size, and start-up companies in the diagnostic, pharmaceutical and medical device industries. Prior to Novartis, Joe successfully built and led teams at Shire, Takeda, and Inspire. He is frequently asked to speak as an Industry Expert to colleagues and professional associations about his experiences and successful strategies in leading Sales & Marketing, Professional Affairs, Thought Leader Advocacy, Medical Affairs, Medical Communications, Competitive Intelligence, Commercial Operations, and Ethics & Compliance. His therapeutic fields of experience include ophthalmology, oncology, urology, anti-infectives, allergy, asthma, dermatology, gastrointestinal, pulmonary endoscopy and biliary endoscopy.